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Coastal Care Media

What Can Be Done? Florida's Elder Care Nurse Shortage

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Introduction

Florida's elder care industry faces a critical challenge that threatens the quality of care for the state's rapidly growing senior population. The state needs an additional 59,000 nurses by 2035, and the crisis extends far beyond simple numbers. For nursing facility administrators, directors of nursing, and staffing coordinators across Florida, the elder care nurse shortage represents both an immediate operational challenge and a long-term strategic concern that demands innovative solutions.

In the 18 months between April 2021 and October 2022, direct care staffing declined across Florida's more than 700 nursing homes. This trend continues to strain facilities already struggling with post-pandemic workforce challenges, creating bottlenecks in patient admissions and compromising the quality of care that Florida seniors deserve.

The Importance of Elder Care Nurses

Elder care nurses serve as the cornerstone of quality long-term care delivery. In Florida, where nursing homes are dealing with more complex cases, these professionals provide essential services that extend far beyond basic medical care. They manage chronic conditions, coordinate with multidisciplinary care teams, administer medications, monitor vital signs, and serve as advocates for residents who may have limited ability to communicate their needs.

The specialized skills required for geriatric nursing make these positions particularly difficult to fill. Elder care nurses must understand age-related physiological changes, manage multiple comorbidities, recognize subtle changes in patient condition, and provide compassionate end-of-life care. This specialized knowledge takes years to develop, making every experienced elder care nurse invaluable to facility operations.

Overview of the Current Situation in Florida

The numbers paint a sobering picture of Florida's elder care staffing landscape. More than one-third of nurses are considering a career change within the next year, while 18% of newly licensed nurses are leaving the profession within their first year. For facility administrators, these statistics translate directly into recruitment costs, training investments that fail to yield long-term returns, and constant operational instability.

In September, there were more than 16,000 nursing vacancies in the state, representing a substantial improvement from the 58,000 vacancies reported in 2022, yet still far from adequate to meet current demand. Florida hospitals reported a reduction of the nurse vacancy rate by 62% and of the turnover rate by 45% from 2022 to 2024, demonstrating that progress is possible but highlighting the persistent challenges in long-term care settings.

The geographic distribution of shortages adds complexity to the crisis. While urban facilities compete with high-paying hospital systems for qualified candidates, rural nursing homes face even greater challenges in attracting and retaining staff. Florida will only be short by 1% overall by 2037 according to some projections, but this statewide average masks significant regional disparities and fails to account for the specific challenges in elder care settings.

The Roots of the Nurse Shortage in Elder Care


Florida Nursing Programs


Enrollment Trends and Challenges

Florida's nursing education pipeline struggles to keep pace with demand. The state faced a shortage of nearly 60,000 nurses by 2035 due to its aging and growing population, yet nursing programs face persistent challenges in expanding enrollment capacity.

The primary bottleneck isn't student interest but rather faculty availability and clinical placement sites. Many new nurses leave their programs without adequate hands-on experience and confidence, putting pressure on experienced nurses to mentor novices without additional compensation for training. This creates a vicious cycle where the shortage itself prevents adequate training of new professionals.

Financial barriers also limit program expansion. The University of Florida College of Nursing received $3 million to help address the state's nursing shortage, with funds supporting 50 nursing scholarships, lab upgrades, faculty recruitment and retention efforts and expanded student services. While significant, this investment represents just a fraction of what's needed statewide.

Curriculum Gaps in Elder Care Training

Traditional nursing education often emphasizes acute care hospital settings over long-term care environments. Many programs offer limited geriatric nursing content, leaving graduates unprepared for the unique challenges of elder care facilities. This curriculum gap contributes to high turnover rates as new graduates discover the realities of nursing home work differ significantly from their training experiences.

New training models at institutions like the University of Florida are integrating the clinical and educational worlds for the mutual benefit of both new and experienced nurses, involving pairing each nursing student with an experienced nurse preceptor from day one. This approach builds clinical confidence early while honoring the vital role of bedside nurses in education, but remains the exception rather than the rule.


Nursing Home Staffing Issues


Comparison with Other States

Florida's staffing challenges reflect national trends but with unique state-specific factors. The new law, which took effect in April last year, reduced the required nursing care provided by Certified Nursing Assistants (CNAs) from 2.5 hours to 2 hours and created a new category of non-nursing direct care staff to fulfill part of the overall 3.6-hour minimum staffing requirement.

This legislative change distinguishes Florida from states like California that have maintained or increased staffing requirements. For decades, Florida has been a leader in ensuring a high level of staffing, compared to other states. Many nursing homes staffed at levels above Florida state minimum requirements, but this appears to be changing as minimum staffing requirements drop.


The Impact of COVID-19

The pandemic accelerated nursing workforce attrition across all healthcare sectors, but elder care facilities bore a disproportionate burden. The sector has lost nearly 229,000 caregivers (or more than 14 percent of its workforce) since February 2020 nationally, with Florida experiencing similar losses.

The system is so broken and so short-handed and so difficult to manage with the different combinations of patients that you're not able to provide the care for the people that really need it at the moments they really need it, according to Bonnie Gaudreau, a Licensed Practical Nurse with 34 years in nursing homes. This testimony reflects the daily reality for facility administrators struggling to maintain adequate staffing levels.

The psychological toll cannot be understated. Staff members have reported leaving their jobs because they experienced burnout, worked long hours, received poor pay and benefits, had limited advancement opportunities, and felt a lack of respect. For administrators, these factors compound recruitment challenges as the industry's reputation suffered during the pandemic.

Recruitment Strategies to Address the Shortage


Innovative Nursing Recruitment Strategies


Utilizing Social Media and Technology

Modern recruitment demands a digital-first approach. Successful facilities leverage LinkedIn for professional nursing recruitment, Instagram and Facebook to showcase workplace culture, and TikTok to reach younger potential CNAs and nursing students. Video testimonials from current staff, virtual facility tours, and real-time Q&A sessions with nursing leadership help candidates envision themselves as part of your team.

Technology platforms like CoastalCare.com streamline the hiring process by connecting facilities directly with available nursing professionals. With rapid placement capabilities and 24/7 support, staffing platforms eliminate traditional recruitment bottlenecks and provide access to qualified candidates when you need them most.


Partnerships with Educational Institutions

Forward-thinking facilities establish formal partnerships with local nursing programs, creating pipelines of qualified graduates familiar with your facility. These partnerships can include clinical placement agreements, scholarship programs for students who commit to post-graduation employment, preceptorship programs that pair students with experienced nurses, and continuing education opportunities that benefit both students and current staff.

Designate lighter workloads for new nurses and then add duties over time, and assign mentors as part of a mentorship program to foster a team culture and provide feedback to staff members. These structured onboarding approaches improve retention of newly hired graduates.


Retention Strategies


Improving Work Environments

Staffing shortages can compromise resident safety and lower care quality, creating a negative cycle that drives more staff departures. Breaking this cycle requires investment in the work environment itself. Adequate staffing ratios reduce burnout, modern equipment and technology streamline workflows, comfortable break rooms and adequate parking improve daily experience, and clear communication channels between administration and floor staff build trust.

Develop comprehensive onboarding and orientation programs, or review existing programs to determine areas for improvement, and integrate staff between care levels to facilitate employee collaboration and empowerment. These operational improvements directly impact retention by demonstrating organizational commitment to staff success.


Offering Competitive Salaries and Benefits

In Florida's competitive healthcare market, compensation matters. While nursing homes often cannot match hospital salaries dollar-for-dollar, creative benefits packages can attract and retain quality staff. Competitive strategies include sign-on bonuses for hard-to-fill positions, shift differentials that reward evening and weekend coverage, tuition reimbursement for continuing education, flexible scheduling that accommodates work-life balance, comprehensive health insurance including mental health support, and retirement contributions that demonstrate long-term commitment to employees.

Have flexibility in scheduling options, such as staggering shifts where organizational tasks can be accomplished while staff members are given time to address personal and family needs (promoting positive work–life balance). This flexibility often proves more valuable than modest salary increases.

Role of Florida Senior Services


Coordination Between Agencies

Florida's fragmented senior services landscape creates inefficiencies that exacerbate staffing challenges. Better coordination between the Agency for Health Care Administration, Area Agencies on Aging, regional workforce development boards, and nursing home associations could streamline resources and share best practices.

Successful models include regional staffing cooperatives that allow facilities to share staff during peak demand, coordinated training programs that reduce duplicative efforts, shared recruitment marketing that promotes elder care nursing as a career, and unified advocacy for legislative support and funding.


Enhancing Resource Availability

State-level resources must be more accessible to individual facilities. Many administrators remain unaware of available grants, training programs, and support services. Enhanced resource availability includes centralized information portals detailing available assistance, simplified application processes for state funding, technical assistance for facilities seeking to improve operations, and data sharing that helps facilities benchmark performance and identify improvement opportunities.


Public Awareness Campaigns

The nursing profession suffers from public misconceptions about career prospects, earning potential, and job satisfaction. Statewide campaigns highlighting nursing as a rewarding career, showcasing elder care nurses making a difference, providing accurate salary and benefit information, and countering negative stereotypes about nursing home work could expand the candidate pool significantly.

Community-Based Approaches


Involvement of Local Businesses

Progressive facilities partner with local businesses to create community-wide support for elder care staffing. Partnerships might include retail businesses offering employee discounts to healthcare workers, restaurants providing meal services for busy nursing shifts, childcare centers offering priority enrollment for nursing staff, and local gyms providing wellness programs for facility employees.

These partnerships demonstrate community appreciation for elder care professionals while providing tangible benefits that improve work-life balance.


Volunteer Programs

Strategic volunteer programs can supplement professional nursing staff without compromising care quality. Trained volunteers can assist with activities of daily living, provide companionship and socialization, help with meals and hydration monitoring, and offer administrative support that frees nurses for clinical duties.

Ninety-two percent of nursing home provider members and 70 percent of assisted living providers reported a significant or severe workforce shortage in 2023, making every source of support valuable. Well-structured volunteer programs expand capacity while engaging community members in elder care.

Navigating Florida Nursing Regulations


Understanding State Regulations on Nursing Staff

Florida's regulatory environment directly impacts staffing strategies. The law reduced the required nursing care provided by Certified Nursing Assistants (CNAs) from 2.5 hours to 2 hours and created a new category of non-nursing direct care staff, changing how facilities can structure their workforce.

However, federal regulations continue to evolve. New CMS minimum staffing requirements mandate that registered nurses be on-site 24 hours daily and each resident receive minimum direct care hours. Facilities must navigate both state and federal requirements while planning long-term staffing strategies.

Licensing and Continuing Education Requirements

Florida requires ongoing education for nursing license renewal, creating opportunities for facilities to support staff development. Facilities that invest in continuing education opportunities build loyalty while ensuring staff maintain current competencies. On-site continuing education programs, tuition reimbursement for external courses, paid time off for education activities, and partnerships with educational institutions for discounted programs all strengthen retention.

Incentives for Facilities to Hire More Nurses

State and federal programs offer financial incentives for facilities that exceed minimum staffing requirements or participate in workforce development initiatives. Savvy administrators research available programs including Medicaid nursing facility add-on payments, workforce development grants, tax credits for hiring from disadvantaged populations, and quality improvement incentive programs that reward superior staffing levels.

Policy Recommendations


Supporting Legislation for Funding and Resources

Sustainable solutions require legislative support at both state and federal levels. Industry advocates should push for increased Medicaid reimbursement rates that reflect actual staffing costs, dedicated funding for nursing education expansion, loan forgiveness programs for nurses committed to elder care, tax incentives for facilities that maintain superior staffing ratios, and workforce development grants specifically targeted at elder care settings.


Advocating for Nurse Training Programs

The shortage begins in the education pipeline. Legislative advocacy should focus on funding for nursing faculty positions, expansion of clinical placement capacity, incentives for experienced nurses to become educators, support for simulation and laboratory facilities, and scholarships specifically for students pursuing geriatric nursing specializations.

Florida needs a coordinated, well-funded strategy to dramatically increase the number of nurses entering the profession with adequate preparation for elder care settings.

Coastal Care Staffing: Your Partner in Solving Staffing Challenges

While systemic changes take time, your facility needs staffing solutions today. Coastal Care Staffing's Anytime Staffing℠ program provides immediate access to qualified CNAs, LPNs, and RNs across Florida. With an industry-leading 2-minute average shift fill time, we understand that staffing emergencies cannot wait.

Our Nurse Bundle℠ program offers comprehensive support including 24/7 live assistance for scheduling needs, real-time pay that attracts quality professionals, rigorous screening and credentialing, and a perfect attendance track record spanning 600+ shifts. With over 22 years serving Florida healthcare facilities, we understand the unique challenges you face.

Visit CoastalCare.com to access immediate staffing solutions, or call 866-956-4114 to discuss how our proven systems can stabilize your workforce while you implement long-term recruitment and retention strategies.

Conclusion

Florida's elder care nurse shortage demands urgent action on multiple fronts. While the challenge is substantial—Florida needs 59,000 additional nurses by 2035—progress is possible through coordinated efforts at the facility, regional, and state levels.

For facility administrators, directors of nursing, and staffing coordinators, the path forward requires innovative recruitment strategies, enhanced retention programs, strategic partnerships with educational institutions, effective use of staffing resources like Coastal Care Staffing, and active advocacy for supportive legislation and increased funding.

The consequences of inaction are severe: two-thirds of nursing homes reported that ongoing staffing shortages may require them to close. Florida's growing senior population deserves access to quality elder care supported by adequate nursing staff.

By implementing the strategies outlined in this article and partnering with proven staffing solutions, your facility can navigate the current crisis while building a sustainable workforce for the future. The elder care nurse shortage Florida faces is daunting, but not insurmountable—especially when facilities leverage every available resource and innovation to attract, develop, and retain the nursing professionals our seniors need and deserve.

For immediate staffing assistance and to learn how Coastal Care Staffing's 22 years of experience can help your facility maintain optimal care levels, visit CoastalCareStaffing.com or call 866-956-4114 today.